I discussed these with Alan, and although he understands the third HF one is probably the best choice, the company would prefer the full name, like the first one, however he was very interested in the second and thirds backgrounds more so than the first, so if i could come up with something new, but in both red and black so he can see the difference, as he loves the red but isnt sure so hed like to see options.
Im glad i had this feedback, as at the moment i love all three and see possibilities with them all and really couldnt chose if it was left to myself.
After this conversation i now had to take pieces from each of these options and put them together.
Perhaps now i know he likes the ink blots and marker scratches, i could make them red and behind the first one, the full name. So that would solve the background issue. cleaning up lines and maybe moving the font from the horse visual into the first logo could be interesting as Alan showed interest in it but thought t would have to still be visibly HORSEFACE promotions. so i need to be very careful when creating this logo, line and font wise.
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