presenting alot of versions later... i wont bombard you all with the rougher drafts, but im so happy with the final result. its simple but rebellious, it checks all the boxes for HORSEFACE and they are extremely pleased which of course makes it even more successful for me.
I kept close to the black and white stereotype, but added that rebellious dash of bold red, with splattered ink bots which the company was so interested in during the draft development stage.
The HORSEFACE word itself was very carefully scratchy but not enough to take the focus away from the name. The fact this logo is so easy noticed on any surface and any size, is a major bonus.
This is where my contact with HORSEFACE promotions ends. anything i do from here is experimentation for the purposes of the project. as they now have the webpage suggestions, layouts, and third party perspective and of course their new company logo. It was a pleasure working with them and i hope they really boost their online presence and truly reach their farthest potential.
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