When i arrived i was greeted by Alan, who works in the design department, i wasnt even aware they had one, apparently its only starting up but would love my input etc. so Alan greeted me, brought me to the second floor office. its a small office, and introduced me to Kirsty who is basically the handyman of the office and makes all the calls and picks up the slack, David the boss i met half way through the meeting, he doesnt do much with promoting but he is the business head and books the gigs and acts and picks and chooses the bands who play when and where, hes the guy to contact, him or his right hand Kirsty, but for now ill be dealing with Alan, and the design team who werent actually there that day.
So we sat down at one of the very busy desks, ignoring the very hectic office we got down to business.
Following my list, the key factors i confirmed were....
The name has no wiggle room, its a personal name, clients and the business know it as an inside joke/old story, relating to a friend of the business starters who was in an accident at a gig when they were younger etc, either way, its a no touchy zone.
They are open to many colour schemes but as their clients and bands tend to be more on the darker dressed side of the scale, it would be best to avoid bright pinks and rainbows with butterflies and the like.
What they mainly want to get out of this project would hopefully be a logo they could give to their design team to spruce up, and at most maybe even ideas on how they could boost their business, which i an already think of at least five things for them to sort out, as an outsider of their lovely company, i couldnt find anything on them internet wise, or even advertisement wise except maybe their guitar logo on promotional posters for gigs theyve run in the past, or been involved in.
So i now i have a decent idea of who they are, what they want, and how far exactly i should go with this project for their benefit although i didnt meet the design team, i seen their photos up on the notice board in the main office area, apparently its a very new division and they are in the midst of rebranding themselves now that the company has realized they are lacking in the brand department.
I now know that the business is a very happy little work machine, that dont just arrange events for bands and other businesses but they have a client list of musicians and performers that they include in these gigs/events and even helps promote the band by renting out their studio for band recordings, which is a very unique thing for a promoter to have, usually these types of business work with venues or the acts, not both. i would like to promote this through my rebranding as much as possible, and hopefully make them the number one on the underground music scene.
I also discussed some of HORSEFACE's rivals and business partners. celtic dog promotions, black flag promotions are thier two biggest rivals, but they all run in the same circles so it seems the rivalry stays in the offices. HORSEFACE work with many venues, including the empire, and pavilion in Belfast but they also work with several music festival businesses like Glasgowbury and Coagh camps and many many more. I thin these would be a good place for me to start looking for inspiration, and get a firm idea of what direction i should be going in, since i have so much artistic freedom with this project.
Above are photos ive included from my return visit, they are off some of the acts that were recording in the studio room in the Belfast office.
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